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President’s Message

Shift Happens

Let me start by saying that I am honored to be serving as President of this association for another year. It has been a wonderful experience thus far and I look forward to the challenges that lie ahead. I want to thank all of the members who serve on the board for all of their hard work and dedication to the association. Without them we certainly wouldn't be able to accomplish as much as we do. I want to also thank John Cascio and Noelle for all of their hard work and assistance this past year. A special thank you to Christopher Duhaime and Matt Bailey for their service on the board, as well as Randy Malloy for his many years of dedication, service and commitment as our policy board representative with the National Funeral Directors Association, as well as serving as our legislative chair. And finally a very special thanks to Lynn Kelly for countless hours of dedication to the association.

The theme of the day at our annual convention was about change. We saw a very interesting video during our business meeting that was titled, "Shift Happens". It was a very eye opening video that not 
only explores the many changes that lie ahead, but also how rapid these changes are going to happen. We also had a wonderful presentation by Jim Knight from Hard Rock Cafe. His presentation dealt with the many changes that are taking place in today's economy. The message is that we all need to be aware of what exactly today's consumer is looking for and how we can provide them with the best possible service, or, putting it in his words, "the best possible "experience".

I am probably like many of you out there in that I never really liked change. And maybe it wasn't so much that I didn't like it, but that I was afraid of it. That was until recently when I met a 94 year old gentleman from Windham. He told how excited he was to have lived to see all of the changes he has seen and that he only wished that he could live another 94 years so that he could see all the changes that were coming . He told me that in order to be successful you needed to accept change, embrace it, and use it to your advantage. And in the spirit of this 94 year old gentleman I look forward to the changes that are coming, and as president, I, along with the rest of the CFDA board members, will continue to work hard so that we can navigate through the changes, learn to accept them, embrace them, and use them to our advantage so that we can all continue to take the lead for the families we serve, with compassion, service, respect and trust.

 - Jonathan

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