CFDA Home pageSupplier Web Advertising Policies

Deadlines for Submission of Materials: Art work and text content should be received by CFDA/ProAccess not less that fourteen days prior to their inclusion in the website.

Materials and Graphics Format: Graphics must be supplied to CFDA/ProAccess by the advertiser in .PNG, .JPG or .GIF format.

Dispositions of Materials: Submitted ad materials are returnable upon written request.
Special Banner Size and Position: Positions specified by CFDA/ProAccess for banner ad placement within the CFDA website are available on a "first come-first served" basis. Only one ad per page is allowed.

Special Banner Size and Position: Positions specified by CFDA/ProAccess for banner ad placement within  the CFDA Website are available on a "first come-first served"  basis. Only one ad per page is allowed.

Terms: Payment in advance is required of all first-time advertisers and is to be included with signed contract 14 days prior to inclusion in the website. All invoices are payable within 30 days of issue. A finance charge of 1.5 percent per month will be charged on balances over 30 days. CFDA Online advertising rates are not agency commissionable.

General Conditions: CFDA/ProAccess reserves the right to refuse any advertisement for any reason at any time without liability, even though previously acknowledged and accepted. We also reserve the right to place the word "advertisement" on submitted materials that are, in the opinion of CFDA/ProAccess, advertising. CFDA/ProAccess liability for any error will not exceed the charge for the advertisement in question.

Cancellations: Cancellations must be received on or before the date of commencement of development (DEVELOPMENT DATE) of ad content for inclusion in the CFDA Website. No cancellations or alterations of materials will be accepted after the DEVELOPMENT DATE. CFDA/ProAccess reserves the right to repeat the most recent ad materials or to charge for the contracted Website space if ad materials or text content changes are not received by the digital format/material deadline.

Non-endorsement: The appearance, reference, or advertisement of any product or service in the CFDA Online website shall not be deemed an endorsement of such products or services by CFDA. CFDA reserves the right to place a notice on its CFDA website informing visitors of its non-endorsement policy.

No Infringement: Advertisers agree, as a condition of CFDA/ProAccess acceptance of an advertisement, that the content of such advertisement will not infringe or violate the copyright, trademark or trade name rights of any third party, and that the advertiser will indemnify CFDA/ProAccess against any such claims or actions brought by a third party.

Termination: CFDA reserves the right, in its sole discretion, to terminate an advertisement for any reason without any obligation to the advertiser, except for a refund which will not exceed a pro-rated portion of the charge paid by the advertiser.

Copyright and Trademark Notice
The contents of all material available on this Internet site are copyrighted by CFDA unless otherwise indicated. Copyright is not claimed as to any part of an original work prepared by a U.S. or state government officer or employee as part of that person's official duties. All rights are reserved by CFDA, and content may not be reproduced, downloaded, disseminated, published, or transferred in any form or by any means, except with the prior written permission of CFDA or as indicated below.

Visitors of may download pages or other content for their own use, consistent with the mission and purpose of CFDA on a single computer. However, no part of such content may otherwise or subsequently be reproduced, downloaded, disseminated, published or transferred, in any form or by any means, except with the prior written permission of, and with express attribution to CFDA. Copyright infringement is a violation of federal law subject to criminal and civil penalties. The website is the copyrighted property Connecticut Funeral Directors Association.

Legal Notice and Disclaimer
The technical information contained herein is provided to CFDA by its members and suppliers. While CFDA makes every effort to present accurate and reliable information on this Internet site, CFDA does not endorse, approve or certify such information, nor does it guarantee the accuracy, completeness, efficacy, timeliness or correct sequencing of such information. Use of such information is voluntary and reliance on it should only be undertaken after an independent review of its accuracy, completeness, efficacy and timeliness. Reference herein to any specific commercial product, process or service by trade name, trademark, service mark, manufacturer or otherwise does not constitute or imply endorsement, recommendation or favoring by CFDA.

CFDA (including its employees and agents) assumes no responsibility for consequences resulting from the use of the information herein, or in any respect for the content of such information, including (but not limited to) errors or omission, the accuracy or reasonableness of factual or scientific assumptions, studies or conclusions, the defamatory nature of statements, ownership of copyright or other intellectual property rights and the violation of property, privacy or personal rights of others. CFDA is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to or reliance on such information. No guarantees or warranties, including, but not limited to, any express or implied warranties of merchantability or fitness for any particular use or purpose, are made by CFDA with respect to such information.

Tips for Successful Web Advertising
Advertisers should develop content and graphics that are compelling to the Website visitor. While this may appear self-evident, a review of current Web advertising shows a large percentage of advertisers merely supply the Website owner with a graphic of their logo to be used as a banner ad. No matter how attractive the logo is, it is not considered a compelling reason for a visitor to click on a banner ad. Getting the reader to click on the ad requires a 'Call to Action'. It is like getting someone to open an envelope.

Collect as much information about the visitor as can be obtained without alienating them in the process. Using forms on your website to collect demographics, such as requests for more information, opinion polls, surveys, etc. should be as short and simple as possible to insure that the information required will be gathered.

Whenever possible, reward the visitor with something free, such as a contest, special sale price or valuable information to be sent to the visitor by Email.

Advertisement Materials Mailing Instructions
Please send Insertion Order and ad materials to:

Mailing Address: (US Postal Service)
ProAccess Internet Services, LLC
P.O. Box 7
Magdalena, NM 87825

Street Address (UPS or FedEx Shipments)
ProAccess Internet Services, LLC
3167 San Mateo NE
Albuquerque, NM 87110

Fax: 866-791-6046

Download a copy of the Online Advertising Rate Card

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